Pink Monday
19 Januari 2026

Turn Blue Monday into Pink Monday.

Make it a positive day where we roll up our sleeves. Support the fight against breast cancer and raise funds for Pink Ribbon.
Help make breast cancer a topic of conversation in the workplace.

Amount raised

€3

Pink is the new blue! 

Turn Blue Monday into Pink Monday

Have you heard of Blue Monday? It’s the third Monday of January, often considered the most depressing day of the year. The holidays are over, the next vacation feels far away, and the gray winter weather doesn’t help lift your mood.

At Pink Ribbon, we want to change that! On January 19, we’re turning Blue Monday into Pink Monday: a positive day when we roll up our sleeves to take concrete actions and make breast cancer a topic of conversation in the workplace.

What do we do?

1) Raise awareness and inform about breast cancer

  • Wear at least one pink item of clothing with your colleagues to show your support.

  • Give your company logo, social media channels, or internal screens a pink touch.

  • Share information about breast cancer prevention and screening.

2) Raise funds for Pink Ribbon

Organize a fun activity within your company to raise funds for the fight against breast cancer on Pink Monday. Some ideas:

  • Sell pancakes, cakes, or homemade soup.

  • Host a solidarity breakfast or afternoon snack.

  • Organize a quiz or internal competition (e.g., health quiz, music quiz).

  • Sell our new edition of the Pink Ribbon ribbon to make your support visible every day.

Funds raised support breast cancer research, Pink Ribbon projects in prevention, early detection, and psychosocial care for patients, as well as our awareness campaigns

3) Take part in the Pink Monday contest

This year, we’re making it even more exciting with the Pink Ribbon contest!
Participating companies will be rewarded in 3 categories with 3 fantastic prizes:

  • Most funds raised for Pink Ribbon: win a free visit from the Pink Ribbon mascot, Sandy. Sandy raises awareness in a fun and warm way about early detection of breast cancer through participation in Mammoquiz.be.

  • Most creative Pink Monday action: rewarded with a publication on the Pink Ribbon website and in our newsletter.

  • Best photo published on the dedicated page: rewarded with a Pink Ribbon walking outfit (T-shirt and cap) for 10 of your employees.

Participate!

Pink outfit

Pink outfit

Show your support for Pink Ribbon: wear a striking outfit with at least one pink item of clothing with your colleagues.

Fundraising

Fundraising

Organize a fun fundraiser to support breast cancer research and our projects.

Mammoquiz and Sandy

Mammoquiz and Sandy

Take part in Mammoquiz.be with your colleagues, receive anonymous company results, and let Sandy cheer on your team!

These companies participate

Keep up to date with Pink Ribbon

Rest assured, we won’t shower you with newsletters. We do want to keep you informed about the latest initiatives and actions taken or organised by Pink Ribbon. 

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