About

Pink Monday

Why would you organise a Pink Monday?

Twenty years ago, British psychologist Cliff Arnall coined the term Blue Monday to describe the third Monday of January as the most depressing day of the year. Many people feel particularly down on that day: it gets dark early, the holidays are over, and the next vacation still feels far away.

At Pink Ribbon, we want to change that! We 're turning Blue Monday into Pink Monday: a day of positivity and solidarity, when we roll up our sleeves to support the fight against breast cancer.

With a Pink Monday at your company, you can:

  • raise awareness among your colleagues about the risks of breast cancer and the importance of prevention and screening.

  • bring your team together around a positive initiative with great social impact.

  • raise funds for scientific research and for Pink Ribbon’s projects in prevention, early detection, and psychosocial support — as well as for our awareness campaigns.

  • Give your company a creative and visible way to brighten a day when many employees might otherwise feel low.

How to proceed?

Register your company for free


Would you like to turn Blue Monday into Pink Monday at your company on Monday, January 19? Then register your company for free via this website. After registering, you can create a company page where you’ll be able to share photos, blog posts, or updates about your Pink Monday.

Raise awareness among your colleagues

         Encourage everyone to join in: dress in pink together and use our visual materials. Turn your logo, internal screens, or communication channels pink. Share information about our fight against breast cancer and the importance of prevention and early detection.

Organize an activity and make it a meaningful and enjoyable day

Plan an activity to enjoy a meaningful and uplifting day together with your colleagues.You can also raise funds for Pink Ribbon at the same time. You’ll find a few ideas below.

Do you need some inspiration? 

Raise Awareness
Show that you’re participating and help bring attention to breast cancer:

  • Pink Outfit : dress in pink together with your colleagues on January 19.

  • Pink logo and communication: give your logo, internal screens, or communication channels a pink touch.

  • Mammoquiz : invite Sandy to your workplace to encourage colleagues to take part in the Mammoquiz and Pink Monday.

  • Mascot Sandy : this visit can take place before or after the event. Pink Monday participants benefit from a 50% discount.

Fundraising
Roll up your sleeves on Pink Monday and raise funds for Pink Ribbon at the same time:
  • Sell homemade pancakes, cakes, or soup. of homemade pancakes, cakes, or soups.
  • Organize a solidarity breakfast or afternoon snack.
  • Host an internal quiz or contest, for example on health or music.
  • Sell the new Pink Ribbon pin.
  • Sell Pink Ribbon items (T-shirt, cap, bracelet).
  • Come up with another creative activity that suits your team or company.