Why would you organise a Pink Monday?
Twenty years ago, British psychologist Cliff Arnal came up with the term 'Blue Monday' to refer to the day that is, according to him, the most depressing day of the year. It is the Monday when the majority of the population feels gloomy and sad because it gets dark early, the holidays are behind us and the next holidays are not yet in sight.
Pink Ribbon wants to change this! Our mission is to turn the most depressing day of the year into a day of hope, support and awareness of breast cancer. This is how we turn Blue Monday into Pink Monday!
Pink is the new blue!
We will dedicate this day entirely to prevention, (early) detection of breast cancer and support of (former)breast cancer patients. Currently, 100,000 Belgian women are fighting the disease. In your workplace too, one women in nine may be affected by breast cancer. It is thus important to support your affected colleague(s) in this difficult period. He or she will have to endure a tough journey with ups and downs. The support of those around them can make this journey much more bearable.
We offer the necessary tips, tricks and tools, and your employees can carry them out. This is how we fight breast cancer together.
How to proceed?
Register your company for free
Does your company want to organise a Pink Monday on 20 January? Register your company for free on this website. After registration, you have to create a company page. Here you can write blog texts and post pictures about your Pink Monday. You can also raise funds for Pink Ribbon via your company page.
Take the Mammo quiz
As soon as your company is registered, you will get access to the company version of the Mammoquiz. Have your employees take this low-threshold quiz by selecting your company at the beginning. You will then receive results on company-level the day after Pink Monday. This will give you insight into how high your employees are at risk for late detection of breast cancer.
Plan your Pink Monday
If you are registered, you will get access to our free tools. If you register your company before December 20, you will receive a starter kit for free. Would you also like to support Pink Ribbon financially? Organize an action for the benefit of the fight against breast cancer. Read more about what you can do below.
Do you need some inspiration?
Cick ofy your Pink Monday campaign by calling on your colleagues to take the Mammo quiz. After your registration, you will get access to the company version of the Mammo quiz, where your employees can indicate your company. This way, you will receive your company's (anonymous) results, in addition to your personal result.
Have mascot Sandy come to your company to warm up everyone to take the Mammo quiz. This can be done both before and after Pink Monday. Pink Monday participants get a 50 % discount.
There are even more ways you can bring attention to breast cancer in the workplace. For one day, put the company logo in pink and change into a pink outfit.
To start the conversation about breast cancer, our starter pack offers some great ideas in advance. Those who register before December 20 will receive a starter pack for free. Some tips: organize a sponsor walk, put a piggy bank at the reception, bake cookies, organize a healthy lunch or a cosy after work. Let your creativity run wild.
Of course, there are communication tools (including social media copy, email texts, etc.) available to make your participation in Pink Monday known internally and externally. You can also find powerful video testimonials from breast cancer patients. Browse through our free tools and let Pink Monday come to life.
Go to tool kit
