Amount raised
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Pink is the new blue!
On Monday, 19 January 2026, it’s Blue Monday – the most depressing day of the year.
is giving this gloomy Blue Monday a touch of pink and turning it into a real Pink Monday: a day full of hope and support, especially in the fight against breast cancer.
This year, Pink Monday is entirely dedicated to fundraising for breast cancer research. We are launching a unique challenge for companies:
• Which company can raise the most money?
• Who can do it in the most original way?
• Who shows the greatest commitment to raising awareness about breast cancer?
At the end of the campaign, we will select three companies that excel in one or more categories and reward them with a special prize.
Do you want to take part and give your company a place in the fight against breast cancer? Start your action now, mobilise your team, and let your creativity run free!
And to make it even more fun: you can also invite our mascot Sandy, the pink ostrich, to your workplace to motivate everyone and put your action in the spotlight.
Together, we’ll make 19 January a day not of gloom, but of hope.
Participate!
Pink outfit (EN)2024
On Pink Monday we wear pink. Dive into your wardrobe and put together a colourful outfit.
Mascot Sandy
Have mascot Sandy come to your company to encourage your employees to complete the Mammo quiz.
Mammo quiz (EN)2024
Forward the Mammo quiz link to your colleagues and get your company's anonymous results.
These companies participate
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