I see dogs everywhere on the platform. How come?
Our new campaign for this 9th edition of The Pink Walk this year revolves around dogs as research has shown that people with a dog walk more and are therefore inherently healthier. "Walking is also 10 times more fun with a friend by your side!"
Should I own a dog to participate in The Pink Walk?
No, definitely not! Our campaign this year, called “Will you walk with me?” does not mean you can only participate with a dog. You can still participate individually, in teams or together with your company.
You might be more motivated with a nice furry friend. Therefore, ask your friends or colleagues if they might want to go hiking together with their dogs.
Why dogs?
Research has shown that people with dogs walk more. That’s why this year we chose to center our campaign around them. After all, a dog can be a great extra motivation to get your daily steps and thus support the fight against breast cancer.
